This event, organized by SINDUSFARMA and held at the end of June/25, was tailored to pharmaceutical industry professionals, focused on understanding the impact and opportunities of Digital Innovation and Artificial Intelligence in this industry.

Throughout the program, essential concepts, emerging trends, and use cases were covered, demonstrating how AI can optimize processes, drive innovation, and strengthen strategic decision-making. With a practical and applied approach, the course provided a clear understanding of the challenges and benefits of implementing AI, preparing participants to lead this transformation in their organizations.

I had the pleasure of being one of the curators and speakers at this great event, which was praised by those who attended. Program and speakers:

– Digital Transformation and AI in the Pharmaceutical Industry. Fabio Moreira and Ana Claudia Pinto
– Overview of Digital Transformation in Healthcare: Impacts on the Pharmaceutical Industry. Bruno Scarpellini
– AI and Automation in the Pharmaceutical Supply Chain: From Research to Logistics. Elcio Brito
– Practical Case Studies in the Brazilian Pharmaceutical Industry. Rodrigo Meza. Renan Mori. Patrick Fenzl. Anthony Eigier
– Understanding the Digital Patient Journey and Engagement Opportunities. Isadora Kimura
– Connectivity, Remote Monitoring, and AI in Healthcare. Luis Kiatake
– Examples of Digital Transformation in Healthcare. Shirley Meschke. Sandro Albuquerque. Gustavo Meirelles
– AI Promoting Business Partnerships for the Pharmaceutical Industry. Andreas Keck
– Survey on the Situational Analysis of Digital Health in the Brazilian Pharmaceutical Industry – Results. Jefferson Fernandes
– Regulatory Overview of AI. Renata Rothbarth
– Practical Regulatory Challenges in the Digital Transformation of the Pharmaceutical Industry. Larissa Galimberti. Guilherme Klafke. Rosana Mastellaro.

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